Spain and the Costa Blanca , our most popular holiday destination
A positive surprise is that according to the report 'Travel trends 2023' from the Economic Institute of Mastercard, Spain is the second most popular destination among Europeans to visit in 2023. The country is in second place, right after the United Kingdom and ahead of the United States, which together form the top 3!
In addition, Italy and Germany rank fourth and fifth respectively in this ranking. This is followed by France (6), Switzerland (7), Sweden (8), the Netherlands (9) and Denmark (10). According to the researchers, Europe remains one of the top destinations in the world for travelers from all over the world. After a successful resurgence last year, the desire to travel will again drive tourism growth in Europe in 2023.